The Spirit of Saab | innovation. performance. safety. design.

Even in the early days of Saab aircraft engineering, it was clear that one of the primary responsibilities of the plane was to get the pilot home again safely. Saab incorporated that same focus on safety into their automotive designs. They used thicker steel, were one of the first to incorporate side intrusion […]

The Saab BioPower Concept made it’s debut at the North American International Auto Show in January 2008. The vehicle is Saab’s first ever ground-up development in the SUV category and is planned for release late in 2009.
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Innovative Crossover Signals Saab Product Expansion
The Saab 9-4X BioPower Concept, revealed today at the North American International Auto […]

Old aeroplanes smell, every classic aviation enthusiast knows that. Sit in a Spitfire or a Messerchmitt 109 and the patina of leather, aluminium, bakelite plastic, oil, grease, and canvas, lends a tangible reek, an actual smell.
The same whiff pervades the interiors of Catalina flying boats, Lancasters, Douglas DC 3s and just about any old aeroplane. […]

There are car owners, and then there are car enthusiasts.
Saab are one of those brands that has a disproportionate share of the latter. A unique brand that has a unique following. One such Saab enthusiast is Karl-Gustav Svensson, whose story was recently detailed in Saab’s own internal news service, 7 Days.
Following is a […]

In times past the customisation of an automobile was performed by engineers and craftsmen who worked under the dignified title of ‘coachbuilders’. These were the times when the fabrication of specific parts and panels was a lengthy, difficult process. It was expensive, so it was best done in a tasteful and enduring manner […]