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Saab was never just a company that made cars. It was a community full of vibrant, innovative and dedicated people.

41 Saabs in 52 years…..and counting

There are car owners, and then there are car enthusiasts.
Saab are one of those brands that has a disproportionate share of the latter. A unique brand that has a unique following. One such Saab enthusiast is Karl-Gustav Svensson, whose story was recently detailed in Saab’s own internal news service, 7 Days.
Following is a […]

Saab Shorts

  • Design - In the 1940's, Saab's chief designer, Sixten Sason, drew the plans for a car that would eventually becomes Saab's first production car - the Saab 92. It had a profile inspired by the cross section of an aeroplane's wing and a classical teardrop shape. As Saab were not a wealthy company, they had to make this design last. The Saab 92 commenced production in 1950 and Sason's classical design was used through the Saab 92, 93 and 96 range until the last Saab 96 rolled off the factory line - in 1980. Only classic, timeless designs can survive such a lifespan in a constantly changing industry.
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