Even in the early days of Saab aircraft engineering, it was clear that one of the primary responsibilities of the plane was to get the pilot home again safely. Saab incorporated that same focus on safety into their automotive designs. They used thicker steel, were one of the first to incorporate side intrusion […]
How Saab led the turbo charge
The idea that ‘less is more’ is intrinsic to the minimalist tradition of good Scandinavian design. Decoration and ornate detail can sometimes distract from an appreciation of form, line or shape. While this Scandinavian perspective is very much part of Saab car design, the ‘less is more’ philosophy can be even more closely identified with […]
Saab GB - The ECO-nomics of Green Britain
Sixty percent of Brits are going green in a bid to save future generations according to a new ‘ECO-nomics’ report commissioned by Saab.
Despite this ambition, the financial cost of being ‘green’ doesn’t make it easy, as over a third of independent minded Brits (39%) are not prepared to pay any extra for green products […]
